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Dream: "basketball" has become China's first campa |
| □ 圵荹嬡凊 发表于 2008-5-11 17:38:00 |
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In fact, NBA's investment in China is considered the long reservoir heart of the plot. Judging from the current situation, Stern's China Strategy is divided into four steps:
China Raiders is the first step into free television "cake." 1991, Stern first visit China, and China Central Television broadcast NBA negotiate matters. Stern NBA patiently explain the level of world-class, broadcast free of charge, and so on…… Stern great success.
The second step is the introduction of Chinese players, to attract Chinese fans eyeball. NBA in addition to the introduction of Yao, Wang Zhizhi and Mengke Bateer, but also to Liu Wei played the king on behalf of the preseason, to Song Tao, Hu and other players sent the contract. In NBA history, no novice, even Michael Jordan, Yao Ming does not like scenery. Yao Ming Shi to the NBA game not even a fight on board the "Sports Illustrated" cover, appear in the NBA's promotional materials, in the United States on the ESPN sports television ads have his films.
The third step is to be held in China for the preseason. In mid-October 2004, Yao and Rockets effectiveness of the Kings in Shanghai and Beijing were playing a preseason. Authentic NBA games in China set off an unprecedented NBA Heat.
The fourth step is the regular season will be staged in China. NBA is looking forward to the Olympic Games in Beijing after the end of the years, have the opportunity to co-operate with China, founded by an NBA sponsor, or other mode of cooperation basketball league.
In order to strengthen China's offensive in the NBA, Stern in Beijing opened a new office Union, the establishment of a Chinese website, has expanded the scope of the broadcast in China. To support of Yao, he allowed the Chinese audience through the website NBA All-Star balloting. Since Yao's lead, now basketball in China than Sichuan to the fire. Rockets general manager of Qiaozhibosi Tuoluo Si said: "Yao Ming is David Stern and the NBA dream. He globalization to a new height."
However, Stern's globalization strategy is not only the Chinese, he is taken of income, aiming at the same time many countries, such as India. "You probably think I was too mad, because we also spent a lot of time to study India," Stern said. Sustained economic growth in India has 10 million consumers, with 60 percent in 30 years of age.
In order to successfully enter the international market, Stern into the FIBA, won the expansion of globalization to the large number of chips, NBA was continuing to develop a new take-off platform.
Stern globalization efforts of the results is obvious. NBA currently has 11 offices worldwide, the 2005 Finals are 250 countries in 45 languages live, to 3.1 billion viewers watching. NBA's total assets over the five savages. Expansion of the eight NBA teams, clubs from the original 22 to the present 30; league from a single NBA, now the WNBA (women NBA) and NBDL (National Basketball Development League).
Stern not only league to a high degree of even Wanshi, he also done a lot of the supporting work to ensure the healthy operation of NBA, he entered the 1978 NBA senior management, in the NBA has established a system of brokers, Club negotiations with the players union system, the introduction of wage ceiling, anti-drug conventions.
In addition, NBA name itself into a huge intangible assets, becoming a famous international brands. Stern is whether this person, or was he in charge of the NBA, there are a lot of things need to reflect on. |
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